At me&you, we recognise the potential value of Artificial Intelligence (AI) to enhance our creative work and streamline some of our processes. This policy outlines how we responsibly integrate AI tools into our workflow while upholding our commitment to original, human-driven creativity.
Our guiding principles:
- We use AI as a tool, not a replacement: AI serves as a powerful tool to boost our creative capabilities, not to replace them. When appropriate, we use AI to generate ideas, refine concepts, and optimise outputs, but we always maintain human oversight and control throughout the creative process.
- We prioritise human creativity: We value people and the unique perspectives and ingenuity that our team members bring to every project. AI is used to enhance, not substitute, the creative vision and expertise of our designers, writers, and strategists.
- We use AI ethically and responsibly: We are committed to using AI as ethically and responsibly as possible. We will always be transparent with our clients and stakeholders about how and when AI is used in our work.
- Data privacy and security: We adhere to strict data privacy and security protocols when using AI tools, protecting the confidentiality and integrity of client information.
What we find AI helpful for:
- Ideation and concept generation: AI algorithms can assist in brainstorming sessions, generating a wider range of ideas and creative prompts than might be possible through human effort alone.
- Content optimization: AI tools can help tailor content for specific platforms or audiences, adjusting tone, format, and style while preserving the original message and voice.
- Design iteration and refinement: AI can automate repetitive tasks in the design process, such as image resizing or colour palette adjustments, freeing up our designers to focus on higher-level creative decisions.
- Data analysis and insights: AI-powered analytics can provide valuable insights into audience behaviour and preferences, informing our creative strategies and content development.
We don’t rely on AI for:
- Original copywriting and design: We do not use AI to generate original written copy or design concepts. These remain the domain of our human creative team, ensuring authenticity, originality, and brand alignment.
- Decision-making: AI lacks the nuanced understanding and emotional intelligence required for subjective decision-making in the creative process. We rely on human judgement to evaluate the effectiveness and appropriateness of AI-generated outputs.
We’ll always be transparent about our use of AI
We believe in open communication with our clients about how we use AI. When AI plays a significant role in a project, we will inform our clients about its involvement and the specific tasks it was used for.
As AI technology evolves, so will our approach to its integration. We will regularly review and update this policy to ensure it remains aligned with our values and best practices in the field.