A strong, distinctive brand is a must for engaging with customers online.
Fizzbox asked the brand experts at me&you for a brand toolkit, and got so much more!
A brand toolkit is more than a brand guidelines document! It's a really useful resource that defines a brand’s values, personality and positioning so that everyone in the business can champion a company’s strengths and unique qualities.
Fizzbox needed a brand toolkit to help them build a stand-out online presence. Their business has a unique offer - they make it easy for people to find and book great venues and activities for parties, celebrations and team building events.
Fizzbox launched in 2018, and with a bespoke online platform quickly began to build a successful business; but needed strategic brand definition, a more distinctive look and feel and a unique tone of voice to strengthen their brand communications.
Our brand strategy team delivered a series of workshops and activities to define the brand’s values, personality and positioning. We discussed their key competitors. The Fizzbox team was involved every step of the way, and together with them we also identified their key customer profiles. From this, the me&you designers developed a brand toolkit which has inspired and empowered the whole Fizzbox team.