me&you has helped bring the College’s futuristic new concept orchard and vineyard to life.
Challenge
From Autumn 2023, Hadlow College will be the first UK college to give their students the opportunity to gain practical, hands-on experience of sustainable fruit growing using cutting-edge technologies and automated systems.
The College needed help visualising their 3 hectare sustainable concept orchard and vineyard. They also needed a campaign to raise awareness of the project among future and current students.
When Hadlow College approached me&you, the project, in collaboration with the Chamber of Commerce and local industry specialists, was already in progress. Vines, apples, pears, cherries, apricots and other prunus had been planted and a VR walkthrough had been commissioned.
The challenge was how to create a buzz about this exciting project while the orchard itself was still just ‘a muddy field with some twigs’.
