• Call Us 01732 749 748
    [email protected]

  • We will never share your details with other organisations.
    View our privacy statement for more details.

  • This field is for validation purposes and should be left unchanged.
Close

Campaign design promoting a new sustainability project at Hadlow College

me&you has helped bring the College’s futuristic new concept orchard and vineyard to life.


Challenge

From Autumn 2023, Hadlow College will be the first UK college to give their students the opportunity to gain practical, hands-on experience of sustainable fruit growing using cutting-edge technologies and automated systems.

The College needed help visualising their 3 hectare sustainable concept orchard and vineyard. They also needed a campaign to raise awareness of the project among future and current students.

When Hadlow College approached me&you, the project, in collaboration with the Chamber of Commerce and local industry specialists, was already in progress. Vines, apples, pears, cherries, apricots and other prunus had been planted and a VR walkthrough had been commissioned.

The challenge was how to create a buzz about this exciting project while the orchard itself was still just ‘a muddy field with some twigs’.

Solution

me&you created several possible creative routes using a mixture of photography and illustration to communicate the project’s key themes of sustainability, farming, futuristic technology and students.

One of the concepts was chosen and then developed into the final creative. We worked with a professional photographer to photograph real Hadlow College students. These were then dropped into an illustrated landscape which highlights the various unique features of the project.

By using a flexible, iconic illustrative style, we were able to clearly communicate the project’s key aspects across all the campaign assets which included bus adverts, billboards, print adverts in trade publications and web and social media banners.