Starting a new website project is an exciting endeavour that demands careful planning and consideration. At me&you, we're committed to delivering websites that resonate with your audience and meet your unique goals. Here's a comprehensive guide to help you kickstart your website project on the right foot...
Getting the Technical Details Right
- Access Information: Ensure you provide our team with the necessary access details, including admin access to your existing website, FTP details, and access to your current analytics. This ensures a seamless transition and allows us to evaluate your existing digital landscape effectively.
Audience Research
- Understand Your Audience: Dive into audience research to identify the needs and preferences of your target audience. Consider conducting surveys, interviews, or analysing existing data to gain insights. Understanding your audience is foundational to crafting a website that resonates with and engages your users.
Pain Points
- Articulate Existing Issues: Clearly articulate the pain points and challenges with your existing website. Identify aspects that hinder user experience, impede functionality, or create roadblocks. This detailed understanding helps in crafting solutions that directly address these issues with the new website.
Goals and Challenges
- Define Key Goals: Establish the primary goals of your website project. Whether it's increasing online visibility, improving user engagement, or enhancing e-commerce capabilities, clearly define what success looks like for your organisation.
- Anticipate Challenges: Consider potential challenges that may arise during the project. Whether it's technical constraints, budget limitations, or time constraints, being aware of potential challenges allows for proactive problem-solving.
Brand - Visual and Language
- Define Brand Identity: Clearly outline your brand's visual and language identity. How should the website look, feel, and read? Provide guidelines on colour schemes, typography, and the overall aesthetic to ensure brand consistency across all digital touchpoints.
- Tone and Voice: Consider the tone and voice of your content. Is it formal, conversational, or somewhere in between? Define the language style that aligns with your brand and resonates with your target audience.
Content Strategy
- Content Inventory: Take stock of existing content and identify what can be repurposed, updated, or requires new creation. A robust content strategy ensures that your website effectively communicates your message and engages your audience.
- SEO Considerations: Incorporate SEO best practices into your content strategy. Keyword research, meta tags, and a well-structured information architecture contribute to enhanced search engine visibility.
User Experience (UX) Design
- Wireframing and Prototyping: Collaborate on the wireframing and prototyping process to outline the website's structure and functionality. This phase allows for early feedback and ensures alignment with user expectations.
Technology Stack
- Select the Right Technologies: Work with your development team to select the appropriate technologies and platforms for your website. Consider factors such as scalability, security, and ease of maintenance.
- It’s not just about what your website will be built on - it’s also about what it will connect with. Do you have a CRM such as Salesforce or Agile that the website needs to ‘speak’ to? Perhaps you’ve specific payment platforms or an email marketing solution like MailChimp or Dot Digital. Make sure the full ‘stack’ of all technologies you use is documented and briefed in.
Launching a successful website project involves careful consideration of these elements. By providing comprehensive information and collaborating closely with your development team, you set the foundation for a website that not only meets your objectives but exceeds expectations. If you have any questions or need further guidance, our team at me&you is here to support your digital journey. Happy planning!
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