At me&you, we believe that for organisations driven by purpose, a strong visual identity is not just an aesthetic choice, but a strategic imperative.
We’re not just designers; we’re storytellers, strategists, and partners in your mission. We believe that design can be a powerful force for good, and we’re committed to helping organisations like yours make a lasting impact on the world.
You’ve invested time and money in crafting the perfect brand, but it will only remain impactful if it’s used correctly. Inconsistency in the way that it’s used can change your brand message and make your audience lose trust in you.
We work with our clients to develop brand guidelines, setting out how to use your brand across all media so as to keep it powerful and recognisable. Our brand toolkits make it easy for your whole team to access your brand assets including logos, illustrations, icons and photography.
A Design System is like a toolbox filled with reusable components and guidelines that give your website a cohesive look and feel. It’s there to make sure everything from colours and fonts to buttons and menus stay consistent across different pages or screens, making life easier for designers and developers alike.
It’s also handy for sharing with partners, clients, and anyone else involved in your project. It includes things like a style guide, UI components, and guidelines for how the website should look and work.
Colours have a powerful effect on our emotions. Using brand colour psychology me&you ensures your brand identity creates the correct emotion and visual storytelling through colour.
• Colour increases brand recognition
• Colour evokes emotion
• Colour consistency establishes your brand
View our article on Why Colour Psychology is so important for your brand here
As part of our creative process, we ensure your visual identity meets web accessibility standards, focusing on colour contrast and text legibility. Accessibility considerations also guide us in crafting your brand messaging and website calls to action.
These standards are essential to ensure that your brand is accessible to everyone online, regardless of ability. By adhering to these guidelines, you not only meet legal requirements but also expand your audience reach significantly.
We don’t believe in cookie-cutter solutions. We immerse ourselves in your organisation’s unique story, values, and goals. Through collaborative workshops and in-depth research, we uncover the essence of your brand and translate it into a visual identity that is both authentic and impactful.