DesignSmart Video Series
Episode 1: Know your audience
In this video we'll cover:
- Build a full picture of your audience
- What motivates them & who do they trust and talk to?
- How to build audience personas
- Tap into your teams knowledge
- 2-3 audience personas is easy to manage than 5-10
Episode 2: Clear Communication
In this video we'll cover:
- Understand how humans think (behavioural economics)
- 95% of our time is spent in System 1 'automatic' brain mode
- Use storytelling techniques
- Match your compelling story to your audience personas
- Experiences are what people are after
Episode 3: Use the Right Channels
In this video we'll cover:
- Right channels aren't necessarily the most 'popular'
- Match the channels to your audience
- Be distinct - when everyone Zigs...Zag!
- Use audience personas to identify the right channels
- Create key content pieces and adapt across multiple channels
Episode 4: Creating a Customer Journey
In this video we'll cover:
- Bring it all together; empower your team and suppliers
- Map each step and marketing item
- Ensure each marketing piece has a clearly defined role
- Do this simply with post-it notes and connect them up
- Give purpose to every task and activity your investing in
Download the accompanying guide which includes:
- DesignSmart checklist and scorecard
- An online persona builder
- Top tips on how to 'Build a Storybrand'
- Social media planning tools