New start up fitness testing company, Fundamental Athletic Assessments, wanted their branding and website to reflect the high-tech approach to their service.
Fundamental Athletic Assessments uses high-tech equipment and scientific research to give athletes and sports coaches reliable and accurate fitness testing results.
Sports branding often creates immediate impact through simplistic logos, bold colour palettes and punchy san serif fonts. It’s this look and feel that make sports brands so easily recognisable to such large audiences.
The creative concepts me&you created had to have the same high impact and feel, but also pay homage FAA’s USP – its use of high-tech equipment and scientific research.