The event managers of the exciting California Wine Fair in London chose me&you to create a brand identity, supported by a digital marketing campaign.
Our brief was to create event branding for California Wines’ 2017 UK wine fair that would “exude character”. What better way of merging the very different characters of England and the Golden State than by staging an English garden party with some of that famous Californian hospitality? The event slogan ‘Dream Big’ shaped the creative – a warm and inviting image of a beautiful Californian vineyard coupled with a bold typeface.
Pitch-perfect branding was neatly tied together with expert digital marketing to drive registrations for the tasting, resulting in a well-attended, well-received, memorable event.