Charismatic jewellers, Bill Skinner, asked us to fire up our creative furnaces to develop a brand that speaks to Bill Skinner’s innovation, craftsmanship and quality.
Before me&you got onboard, the client’s brand identity was confusing and inconsistently applied across different media. It didn’t reflect the high quality or bespoke service that they provided.
The client wanted a brand as charismatic and distinct as the jewellery they produce. With big plans for their business, they also wanted to ensure that the brand was future-proof and relevant across all applications – shop signage, eCommerce, stationery, point of sale and product collections.
So we developed two visual concepts. One focused on a ‘signature’ motif that could be applied to all material, the second was a mark which integrated the B and S from Bill Skinner into a ‘stamp’, accompanying the company name set in a suitable typeface.