Me and You

DESIGN FOR GOOD

Say Hello

Phone
This field is for validation purposes and should be left unchanged.
Hello.
Name*
Company*
Email*
Tel Number
Your Message...
Call Us 01732 743 455
[email protected]
Section Break

I’m interested in
- Identity Design
- Brochure Design
- Website Design
- Event Design
- Photography
- Infographics
- Video
Section Break

My budget is around
Please enter a number from 1000 to 20000.
Subscribe
- Subscribe to our newsletter
We will never share your details with other organisations.
View our privacy statement for more details.

Building on Kent Community Foundation’s heritage with a refreshed identity

me&you collaborated closely with Kent Community Foundation to evolve their brand to make it more accessible and inclusive.

Challenge

Since 2001, Kent Community Foundation has been at the heart of local philanthropy, distributing over £60 million to grassroots charities across Kent and Medway. As they approached their 25th anniversary, the team recognised that while the organisation was highly respected, its visual identity was no longer keeping pace with its ambitions, or the accessibility standards it actively champions.

An accessibility audit revealed that parts of the existing colour palette failed contrast checks, creating barriers for some digital users. But the challenge ran deeper than compliance. Strategically, the brand needed to better reflect a future-focused organisation: one that remained warm and approachable for grassroots charities, while also feeling dynamic, confident and credible to high-net-worth donors and professional advisors. All of this needed to be achieved without losing the much-loved Oast House that had become a symbol of Kent Community Foundation’s deep local roots.

The Solution

From the outset, the brand refresh was a collaborative process. We ran interactive workshops with staff and trustees to ensure the new brand was shaped together, not imposed. Practical sessions helped us understand people’s differing views and why certain legacy elements really mattered.

Rather than a complete overhaul, we took an “evolution, not revolution” approach. The Oast House was reimagined as a more fluid, organic mark, moving away from a literal building towards a symbol of connection, energy and community.

Accessibility was considered from day one. We rebuilt the colour palette to be vibrant, flexible and fully compliant, and delivered a practical brand toolkit that works in the real world. Clear guidelines, alongside assets for both InDesign and Canva, empowered the internal team to confidently apply the brand across print and digital.

Impact

The refreshed brand strikes the balance Kent Community Foundation was looking for: professional enough to sit alongside wealth managers and advisors, yet welcoming and human for the grassroots charities they support.

Because the team and trustees were involved throughout, the new identity landed with a strong sense of ownership and pride. It has already laid the groundwork for a full website overhaul and their upcoming 25-year anniversary campaign, launching in 2026.

Most importantly, accessibility is no longer an afterthought, it’s built into the brand’s DNA, reinforcing Kent Community Foundation’s commitment to equity, diversity and inclusion.