me&you design agency took an exciting, fresh approach to creating a new brand, video content and website for this leading IT business.
We wanted to reflect Architech’s ambitious growth plans.
A brand for a technology business must be serious and credible - and it must stand out from the competition. Innovation and creativity are the solution.
Architechs chose me&you design agency for their rebrand and digital marketing relaunch and we started by running a brand discovery workshop with their team. This discussion and exploration revealed that Architechs wanted a brand for the technology business that was pragmatic and solid yet inspirational and progressive. Being boring, salesy, arrogant, condescending and needy should be avoided at all costs!
The rebrand should solve a communications problem - the old brand and website simply didn’t clearly communicate what they did. We considered how to convey their two core services - operational support and consulting.
Previously it also didn’t communicate that they were a major player in the technology field - providing IT to Switzerland’s leading news publisher, for example.
We recommended to Architechs that a video took centre stage on their website homepage. View it below.
Our me&you copywriter produced clear messaging that’s straight to the point throughout. You’ll see how this content is organised logically and clearly on the website - with a useful ‘Why use us’ section that prospective clients don’t have to dig around to find. The navigation consists of a mere 4 headings, bringing great clarity.