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Consultus – Life is Better at Home

Consultus: Finding Their Authentic Voice in a Crowded Care Sector

Overview

Consultus, a long-established family-run live-in care and nursing service, faced the challenge of reinvigorating its market presence. In a sector dominated by a "sea of blue" and often generic messaging, they needed to clearly articulate their unique value and connect emotionally with their audience. We partnered with Consultus to deliver a comprehensive rebrand, on time and within budget, that not only differentiated them but also empowered their team and resonated deeply with their clients.

Challenge

"How do we stand out authentically and prove our value?"

Many marketing leaders in established sectors grapple with this: your service is exceptional, built on decades of experience, yet your brand doesn't quite capture that magic or cut through the noise of "louder" but less substantive competitors. Consultus knew they offered a superior, more compassionate, and often more economical alternative to residential care, but this truth was hidden. Their existing brand, nearly 20 years old, no longer reflected their full value proposition or effectively addressed the primary concern of their audience – the concerned adult children of ageing parents asking, "What's truly best for Mum or Dad?" Furthermore, the default societal consideration was often a care home, without fully exploring the profound benefits of dedicated live-in care.

Solution

Uncovering Truth Through Co-Creation

Our approach was deeply collaborative, moving beyond a simple aesthetic update. We initiated in-depth discovery workshops, engaging the Consultus leadership team and a cross-departmental steering group. This wasn't just about our process; it was about creating a space where Consultus could unearth and articulate their core DNA. We listened intently, guiding them to distill their vast experience and emotional investment into a clear, compelling narrative.

The Outcome

A Re-energised Brand Resonating Authenticity and Driving Growth

The Consultus rebrand delivered far more than a new look. It provided:

  1. Enhanced Brand Clarity and Differentiation: Consultus now stands out with a message that is both authentic and emotionally resonant. The client celebrated it as "spot on" and "very impressive work."
  2. A Powerful, Ownable Strapline: "Life is better at home" is now a trademarked visual asset, giving them a unique and compelling market position.
  3. Improved Internal Alignment and Engagement: The co-creation process fostered a deep sense of ownership across the Consultus team. They are now equipped and motivated to live the brand values daily.
  4. Modernised Presence and Foundation for Growth: With a revitalised verbal and visual identity, Consultus is poised for future expansion, attracting both new clients and high-quality carers.

This project demonstrated that the most powerful brand stories often lie within an organisation, waiting to be uncovered. By facilitating a process of co-creation and brave decision-making, we helped Consultus find its authentic voice and articulate a message that truly matters.

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