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Helping Consultus find their authentic brand voice in a crowded care sector

We gave Consultus a fresh, distinctive brand that their team can live and breathe

Overview

Consultus is a long-standing, family-run live-in care and nursing service with a big heart and a proud history. But their brand was feeling tired and out of step with the incredible care they provide. In a sector full of similar-looking brands and samey messages, what we call a “sea of blue.” They needed a refresh that truly reflected their values, their difference, and their deep commitment to keeping people happy and safe in their own homes.

We partnered with the team at Consultus to reimagine their brand, helping them reconnect with their purpose and show the world why live-in care is such a powerful, personal alternative to residential care.

A woman looking a website on a laptop. The screen shows the website homepage for live-in care provider Consultus
Flyer designs for live-in care provider Consultus

Challenge

Consultus had been doing brilliant work for decades, offering a more compassionate and often more cost-effective alternative to care homes. But you wouldn’t have known it from their branding. Their old look and messaging hadn’t changed in nearly 20 years and just didn’t reflect who they were anymore, or the value they offered.

They weren’t alone. Many care providers struggle with this same problem: they have the experience, the people, the heart… but their brand just doesn’t tell that story. For Consultus, the challenge was how to stand out authentically and show families, often worried adult children, that live-in care could be the best option for their loved ones.

 

Solution

From the start, this was a real partnership. We didn’t just turn up with a set of logos, we worked closely with the Consultus team to uncover what makes them special.

Through discovery workshops and conversations across different departments, we created a space for honest reflection and storytelling. It was co-creation in action. Together, we pulled out the values, ideas, and experiences that had been sitting quietly beneath the surface, and turned them into something clear, confident and compelling.

A turning point was realising the truth at the heart of what they do: life is better at home. It’s something their founder had always believed, and something their whole team instinctively knew. Yet no other provider was really saying it out loud. While others stuck to the expected, we helped Consultus zig when the rest of the sector zagged.

This message became the heart of the new brand. We built a tone of voice and a visual identity around it. Warm, modern and full of personality. No more tired clichés or corporate coldness. Just a brand that looked and sounded like the people behind it.

 

Business card design for live-in care provider Consultus
Custom social media templates for live-in care provider Consultus

The Outcome

A re-energised brand with authenticity that drives growth

The rebrand gave Consultus much more than a new look. It gave them clarity, confidence and a powerful platform for the future.

  • A message that cuts through – “Life is better at home” is now a bold, ownable statement that sets Consultus apart. It’s simple, emotive, and rooted in their story.
  • A brand the team can live and breathe – Because they helped shape it, the team has a strong sense of pride and ownership. Everyone knows what the brand stands for and how to bring it to life.
  • A fresh, distinctive visual identity – We ditched the sea of blue for a warmer, more vibrant palette and design system — including custom illustrations and friendly shapes to soften the tone and support the message.
  • Stronger foundations for growth – The brand is now in a great place to grow — helping them attract new clients and the best carers.

This project reminded us of something really important: that the best brands don’t start with design, they start with people. By listening carefully, working collaboratively, and being brave enough to challenge the norm, we helped Consultus find its authentic voice and articulate a message that truly matters.

 

Brochure pages for live-in care provider Consultus
Bespoke icons for live-in care provider Consultus

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