An integrated creative campaign which appreciates and motivates NHS Trust staff.
A campaign that expresses gratitude affects not only the grateful person, but anyone who witnesses that gratitude.
Everyone has a psychological need to feel wanted and recognised, so when briefed by NHS Trust Barking, Havering and Redbridge to design an internal 'Thank You' Staff Campaign, after what has been such a traumatic and stressful year for the NHS throughout the Covid-19 pandemic, team me&you were excited and humbled to work on this project. We ensure we make a difference and care about what we create.
Barking, Havering and Redbridge University Hospitals NHS Trust run two large bustling hospitals: Queen's Hospital in Romford and King George Hospital in Goodmayes combined of 6,500 staff and volunteers caring for a diverse community of 750,000 people. The brief was to create an internal campaign that worked as a stand alone Thank You Campaign in Thank You week, but was also bespoke enough to work across other events across the year. With Customer experience (CX) at the forefront of our minds, we set out to deliver a Campaign that told a bold, compelling story but most importantly provided creativity across multiple touch points as a reminder that each individual member of staff is appreciated for who they are and what they do.