me&you worked alongside video agency Morever and Bowel Cancer UK's inhouse team to create a memorable and shareable campaign for Bowel Cancer Awareness Month 2023.
Someone dies of bowel cancer every 30 minutes in the UK. But it doesn’t have to be that way because bowel cancer is treatable and curable when diagnosed early. 9 in 10 people will survive beyond five years if diagnosed in the earliest stages, but this figure falls dramatically when the disease is diagnosed in the later stages.
Despite increased media attention surrounding 'Bowel Babe' Dame Deborah James, awareness of the symptoms of bowel cancer is low in the general population. A survey in February 2023 showed that a third of adults couldn't name a single symptom of bowel cancer.
Increasing early diagnosis of the disease, especially among the over 50s, is vital in order to prevent people from dying of bowel cancer.
As long-term supporters of Bowel Cancer UK, me&you were delighted when the charity approached us to work on a creative campaign for Bowel Cancer Awareness Month in April 2023.
The challenge was to create a platform that everyone could get involved with during BCAM 2023, which would ultimately lead to 70% of people being able to name at least one symptom of bowel cancer unprompted.