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Creative support and content creation for a poverty alleviation charity

me&you provide MicroLoan Foundation with ongoing design support for web, print and social media.

Challenge

With charity branches in the UK, Australia and the USA, MicroLoan Foundation were struggling to manage their social media output in house.

They approached me&you to provide ongoing creative support. This included helping them write case studies and social media posts, tailoring them to different audiences on their various platforms.

They had existing brand guidelines in place so the graphics we created needed be in line with those.

Solution

We work with MicroLoan Foundation on an ongoing retainer basis, providing design support and content creation services.

We have regular monthly meetings with their inhouse personnel to run through the required content for the following month.

We write copy for social media posts and create accompanying on-brand graphics, which we schedule on their various platforms via Zoho Social. Alongside the social media posts, we also write case studies and regularly update their Wordpress websites.

We have also created assets for several fundraising campaigns which involved artworking appeal letters and a number of supporting posts for social media.

Every quarter, we update their reports documents highlighting developments in the three countries the organisation operates in.

Impact

Over the last quarter, we have seen significant KPIs on the the foundation’s social media accounts. The organisation’s reach on Facebook has increased by 77.5%, with their total engagement up by 92%. On Twitter, engagement has increased by 141%.