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Digital solutions help Social Value UK change the way the world accounts for value

me&you ensured Social Value UK's new website was integrated with Salesforce to streamline internal team processes, easily manage memberships and report and spot data trends.

Challenge

Social Value UK is the professional body for social value and impact management. Their mission is to change the way the world accounts for value and aim to reduce environmental degradation and inequality and increase wellbeing for all. 

Our challenge was to design a website which:

  • allows Visitors (non-members) to support Social Value UK’s cause, by becoming members, accessing free resources or subscribing to campaigns. 
  • ensures existing Members have access to a member-only portal, where exclusive knowledge content and resources can be hosted. To easily allow information and registration for other services such as training, assurance and events.

 

Solution

We proposed a considered Information Architecture to clearly streamline the hierarchy of information and improve the user experience for non-members and existing members. A focused design system was created, which modernised and simplified the Social Value UK brand. A range of bespoke icons and infographics were designed, to compliment the look and feel. We designed and built a new website with Salesforce integration, to allow ease of content update of memberships, training, events, workshops and accreditation and assurance. A membership portal was also created for existing members to access exclusive knowledge content and resources.

Impact

Social Value has 160 organisational members and 274 individual members already, and the development of this new website will increase the growth of member sign ups and improve the access of online materials and information to members and non members.

The website delivers the following:

1) Easy navigation of information and membership benefits
2) Quick access and view of all members’ membership activity
3) Ability to book training and events easily
4) Access resources, reports and importantly bring back Social Value UK’s member-exclusive content back to their UK site!

Additionally it will help new visitors to better understand ‘What is Social Value‘ and how to approach Social Value Management Practice.