The Original Drinks Co. asked the packaging designers at me&you to create distinctive product branding and colourful label designs.
The colour palette of our drinks label designs stand out above all. Presenting as a clear ‘family’ of products, we carefully enhanced the fruit colours of these premium soft drinks with a single colour for each drinks label, with white typography and metallic silver touches.
As the Design Council explains: ‘Branding can help you stand out from your competitors, add value to your offer and engage with your customers.’ Soft drinks is obviously a highly competitive market, and Rochester Drinks chose their branding agency carefully. Food and drink branding is a specialist area for me&you.
Our product photographer beautifully captured the label designs applied to the bottle range, and we couldn’t wait to roll out the new brand to advertising, online promotion, point of sale and exhibition stands. Our artisan client was proud to present the new brand at hospitality trade events. Rochester Premium Pressés are now a hit with consumers worldwide.
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