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Energy supplier branding

Energy supplier branding for London

Choosing the right brand name is a vital decision for an organisation.

me&you were entrusted with the task...


me&you have a great reputation with public sector clients for innovative branding and design coupled with really helpful, cost-effective service.

In this 2019 project, The London Borough of Barking and Dagenham asked me&you design agency to name and brand their own new white label not-for-profit energy supply, providing fair rates and 100% green electricity to residents.

Our briefing for the energy supplier branding was to convey affordability, diversity, domesticity, vibrancy and of course electricity.

The naming workshop we led was a hugely enjoyable kickstart for the project - and me&you’s creative team set to work brainstorming. See the name ideas that sparked below.

Focus groups were then led by me&you to gain insight from residents on their attitudes to switching energy suppliers, as well as their opinions on the shortlisted brand names.

Working collaboratively with our clients, we next discussed the approach for the visual identity. The focus groups were fantastic material for powering our design work. Our final brand identity fits the bill perfectly. The bright colours hint at an inexpensive product. The rounded edges of the typography are friendly and accessible. In this dynamic energy supplier branding solution, waves of energy flow are represented by undulating lines within a house shape.

Our colour palette of magenta and aqua has been applied to the beamenergy.co.uk website, and brings to life a simple, clear structure.

We were really impressed that Beam Energy’s electricity is 100% renewable, because it is sourced from UK-based wind and solar generators. We look forward to working with more businesses championing eco-friendly approaches in the future.

 


Naming workshops

At me&you, we don’t underestimate the power of a good brand name.

Our creative team brainstormed a wide variety of options by holding a series of naming workshops. Some brand name ideas were abstract and off-the-wall and some were simple and bold. We developed our thinking into a shortlist of names that were fresh and inspiring, and possessed enough differentiation from the rest of the energy supply market.

“Sterling work! The me&you team led the focus groups with professionalism and aplomb. The tone that you set - a serious endeavour in which the council values the opinions of its residents - was exactly what we wanted.”


Esther Woods Campaigns Officer, Communications and Campaigns, London Borough of Barking and Dagenham

Design Concepts

A range of visual identity design concepts by me&you were presented to the London Borough of Barking and Dagenham marketing team to consider. Here you can have a peak at the options - it was no mean feat for them to choose just one!

Final brand identity

The final Beam Energy brand identity features vibrant colours, hinting at an inexpensive product. The graphic designers at me&you used undulating lines within a house shape to represent waves of energy flow.

Brand rollout

Energy supplier branding rollout for Beam Energy in London, by me&you design agency.

We provided brand guidelines, the website design and an icon design for the app.

See another brand name and brand identity project by me&you.