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Lead generation at food event

‘Texture matters’ food marketing campaign

me&you are food marketing specialists. Here we’ve centred a campaign on one great selling point.


Plant-based foods are hot stuff in food manufacturing right now. me&you design agency were commissioned to create a food marketing campaign for a business exhibiting at key B2B foodie event Food Matters Live 2019.

We needed to hit meat-free, dairy-free and gelatine-free food manufacturers with an inspirational multi-channel campaign.

Think about how important texture is to your enjoyment of food - in addition to the taste. We advised Andina Ingham to name the campaign #TextureMatters, giving us a memorable hook to theme all digital, print and exhibition graphics.

Having created Andina Ingham’s brand and website previously, we knew their business and their people well. me&you were entrusted to design their exhibition stand, online advertising, social media images, event handouts and graphics for email marketing. We took care to make the look and feel consistent across all media. The event will be a busy hubbub of competing messages, and simplicity and clarity are vital. Andina Ingham are now all set to clearly communicate their expertise in food texture and to win new business.

This food marketing campaign is a great example of me&you delivering targeted communications with an event at the centre.

Andina Ingham Food Matters Live

Social media

Handouts

Exhibition stand

“Big shout out to our creative partners at me&you. Your design work was fabulous and your strategic input helped us make the absolute most of our experience at Food Matters Live!”


Mary Lauerman Marketing Manager, Andina Ingham