GCHA provides housing to people of all ages and backgrounds; they needed their rebrand to reflect this diversity and appeal to their multiple demographics
The client asked me&you to rebrand the whole company, including a new logo mark, printed marketing material and a website.
Its unusually diverse demographic meant that we needed to come up with a concept that would appeal to a very wide audience. Finding the right balance was key.
Because of the large and varied demographic, we knew that the visuals should be literal, with a friendly colour palette and supporting iconography to add character to the brand.
Overall, we wanted a clean, clear and modern mark, so we selected a sans serif font and manipulated the ‘g’ using negative space to add a personalised touch, incorporating a house icon and hand to represent the care and welfare GCHA provides
We created a whole new suite of imagery and supporting icons to roll out across all digital and print platforms.
