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A rebrand with wide appeal for a housing provider

GCHA provides housing to people of all ages and backgrounds; they needed their rebrand to reflect this diversity and appeal to their multiple demographics


The client asked me&you to rebrand the whole company, including a new logo mark, printed marketing material and a website.

Its unusually diverse demographic meant that we needed to come up with a concept that would appeal to a very wide audience. Finding the right balance was key.


Choosing the right identity

Because of the large and varied demographic, we knew that the visuals should be literal, with a friendly colour palette and supporting iconography to add character to the brand.

Overall, we wanted a clean, clear and modern mark, so we selected a sans serif font and manipulated the ‘g’ using negative space to add a personalised touch, incorporating a house icon and hand to represent the care and welfare GCHA provides

Brand roll-out

We created a whole new suite of imagery and supporting icons to roll out across all digital and print platforms.

An energetic branding solution

Video strengthens new technology business website

Putting the ‘fizz’ into Fizzbox