Transformation of user experience delivered 20% higher online insurance sales.
Assetsure are a London based specialist insurance provider. They approached me&you with a brief for an insurance website design centred around an online buying experience to sell their bicycle insurance. The user interface (UI) had to be simple and clear with the ability to adjust the levels of cover and add extra bikes to the quote.
An invaluable part of our process when we create a new website is to create a working prototype to test the user experience (UX) before any hard coding is undertaken. We then worked closely with our development team to deliver a website that instantly provides a quote before the user completes the painless payment journey. There is no messing around with a long-winded introduction on this site! We get straight to the nitty gritty of the customer filling in boxes about their cycle on the homepage. The form looks simple and quick - no one will be put off by this.
The website has been a huge success for Assetsure and is quickly generating well-earned results.
