Working with The Vine, a restaurant and events company presented the perfect opportunity to put our extensive knowledge of design and branding for the food industry to the test.
It was important to the client that The Vine Restaurant and The Vine Events retain their own strong individual identities, but that those identities worked together cohesively. me&you was brought in to refresh the brand, with a new logo mark, bespoke photography and website.
We selected a rustic colour palette and foliage patterns for the logo marks, symbolising the connection with the local countryside. The brand designs for the two businesses follow the same structure and have a complementary look and feel, but there’s a subtle difference in colour palettes and imagery which create a harmonious division between the two.
Photography plays a huge role in any brand identity, so it’s worthwhile investing in a bespoke set of images that can be used again and again to communicate your brand. Our team worked hard to capture the true essence of The Vine brand, from the staff to the customers to the food to the ambiance. The natural interactions that we captured emphasise a genuine human element, which is so important within a customer facing business.
