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Website design for community meals charity connects local people

me&you have helped FoodCycle move much closer to their brand ambition to become the leading voice in community meals.


Challenge

FoodCycle’s vision is to make food poverty, loneliness and food waste a thing of the past for every community.

The charity’s old website was not accessible or user-friendly and it was difficult for their audience to find their nearest community meal and for potential volunteers to connect with volunteer opportunities.

The website’s content and structure had grown over time which meant that the FoodCycle team had the laborious task of manually updating the same content in multiple areas of the website.

Solution

me&you worked closely with the FoodCycle team to create a new, streamlined site structure, which integrates seamlessly with Salesforce so that content can be updated in just one place.

We sharpened the look and feel of the brand with new brand colours, photography and bespoke illustrations. We’ve improved legibility and engagement on the site and new functionality makes it much easier for people to search for community meals in their local area.

FoodCycle website

Find out more about how me&you can help with website design.

Website design for community meals provider
Website design for community meals provider

Impact

me&you have helped FoodCycle move much closer to their brand ambition to become the leading voice in community meals. Through the use of SEO, the new website now appears on page 1 of Google when searching for ‘Community meals’.