Digital window dressing to attract the customers you really want
Digital window dressing to attract the customers you really want
As your digital shop window, your website is your most powerful marketing tool. Often the first port of call for anyone wanting to find out more about your organisation, it’s crucial that it reflects your brand values and identity.
We always start with asking questions such; Who is the website for? What do we want tell our audience? Why would they visit our website? All these questions and more help define a websites purpose which makes the whole design and development process far more effective.
Your digital shop needs a front door – heck, it needs signage out on ‘the street’ so people know that you’re open for business! This is where Social Media, Search Marketing and Pay Per Click come in. We’ll guide you through this marketing mix to help you identify where best to invest your time and money.
A successful social media strategy isn’t just about capturing more followers, or taking pictures of the office hedgehog (see our snap) – we’ll identify meaningful measures and a clearly defined plan. SEO, SEM, PPC, Paid Media, KPI reporting – it’s a challenge to go jargon-free in the digital marketing world, but we try our best! We work with a Brighton-based search company that speaks plain English and helps us to deliver highly effective websites that continue to deliver.