The school improvement programme aims to provide services to local schools, helping them to wield greater influence over their services.
We put forward a visual direction that represented forming relationships and the connections of lots of different identities fusing together.
We chose a colour palette that is fresh and delivers impact, with the soft edges of the logo mark and transparency of colours layer over images creating a soft look and feel.
We rolled out the new identity across the website and a range of printed materials, including business cards, brochures and pull-up banners. As part of the brand we incorporated imagery into the materials with the use of the graphic device from the logo, which was used to shape the images and create a connection between the photography and the brand.
