Me and You

DESIGN FOR GOOD

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Brand Development

If your team struggles to get your existing brand or campaign identity looking professional and consistent across all your communications, it would likely benefit from a fresh pair of eyes.

Getting your brand right is essential to your organisation’s success, helping you communicate your purpose with more clarity and engage with your audiences more effectively.

At me&you, we offer a full brand development service, from a light touch to develop your existing look and feel, to a total brand refresh.

Our brand development services include:

Brand refresh
Campaign identity design
Packaging design
Ongoing design support

More about our Brand Development services

In a world overflowing with messages, your organisation's brand is your silent spokesperson. It's the first impression you make, the feeling you evoke, and the values you embody.

At me&you, we believe that for organisations driven by purpose, a strong visual identity is not just an aesthetic choice, but a strategic imperative.

Elevate your impact with me&you

We’re not just designers; we’re storytellers, strategists, and partners in your mission. We believe that design can be a powerful force for good, and we’re committed to helping organisations like yours make a lasting impact on the world.

Guidelines & toolkits

You’ve invested time and money in crafting the perfect brand, but it will only remain impactful if it’s used correctly. Inconsistency in the way that it’s used can change your brand message and make your audience lose trust in you.

We work with our clients to develop flexible brand toolkits, with advice on how to use your brand across all media so as to keep it powerful and recognisable. Our brand toolkits make it easy for your whole team to access and use your brand assets including logos, illustrations, icons and photography.

Why Visual Identity Matters for Organisations Doing Good

Instant Recognition: A well-crafted logo, colour palette, and typography create a cohesive visual language that sets you apart. It's a beacon in the noise, instantly recognisable and memorable.
Building Trust and Credibility: A professional and thoughtful visual identity signals your commitment to quality and professionalism. It builds trust with your audience, showing that you take your mission seriously.
Emotional Connection: Colours, shapes, and imagery evoke emotions. We'll help you create a visual identity that resonates with your audience on a deeper level, inspiring them to connect with your cause.
Storytelling Through Design: Your visual identity is more than just a pretty picture. It's a visual narrative that tells your story, communicates your values, and brings your mission to life.

Design systems

A Design System is like a toolbox filled with reusable components and guidelines that give your website a cohesive look and feel. It’s there to make sure everything from colours and fonts to buttons and menus stay consistent across different pages or screens, making life easier for designers and developers alike.

It’s also handy for sharing with partners, clients, and anyone else involved in your project. It includes things like a style guide, UI components, and guidelines for how the website should look and work.

Colour psychology is important for your brand

Colours have a powerful effect on our emotions. Using brand colour psychology me&you ensures your brand identity creates the correct emotion and visual storytelling through colour.

• Colour increases brand recognition
• Colour evokes emotion
• Colour consistency establishes your brand

View our article on Why Colour Psychology is so important for your brand here

Accessibility built in

As part of our creative process, we ensure your visual identity meets web accessibility standards, focusing on colour contrast and text legibility. Accessibility considerations also guide us in crafting your brand messaging and website calls to action.

These standards are essential to ensure that your brand is accessible to everyone online, regardless of ability. By adhering to these guidelines, you not only meet legal requirements but also expand your audience reach significantly.

Our approach to brand development

We don’t believe in cookie-cutter solutions. We immerse ourselves in your organisation’s unique story, values, and goals. Through collaborative workshops and in-depth research, we uncover the essence of your brand and translate it into a visual identity that is both authentic and impactful.

More about our 5 step process

Need some help with your brand?

Get in touch today for a free, no obligation chat to see how we can help you.

Book a Chat