Request your FREE Brand Audit
Unlock your brand's true potential
Our FREE Brand Audit Checklist allows you to:
- measure your brand on Authenticity, Authority and Accessibility
- identify inconsistencies in your brand and recognise where to focus your attention first
- spark strategic conversations
FAQs
Who is it for?
- Marketing Managers
- Business Managers
- Startups
- Established brands facing change
How can a Brand Audit Checklist benefit you?
- It identifies strengths and weaknesses
- It ensures brand consistency
- It improves market positioning
- It aligns with business goals
How to use our Checklist
- Read each statement carefully and reflect on whether it feels true for your organisation.
- For each question, give your organisation a realistic score from 1 to 5 (1 = We are struggling, 5 = We absolutely nail this). At the end of each section, tally your score out of 20.
- Add up your totals across all three sections to get a total score out of 60.
- The section with the lowest total score is where your organisation should focus on strengthening.
- Decide your next step: if you scored below 40, consider a deeper brand audit to clarify your strategy and strengthen your impact.
Our recommended next steps after completing it
Where did you score?
Lowest in Authenticity? Focus on your core brand strategy. Create a brand that feels human, with a visual identity and tone of voice that truly reflects your brand’s personality and the impact you make.
Lowest in Authority? Audit how you communicate your credibility. Elevate your proof of impact so that your organisation becomes impossible for audience and partners to ignore.
Lowest in Accessibility? Focus on clear messaging that can be tailored to different audiences. Create visual assets that are inclusive, easy to understand, and simple for both your team and your audiences to use.
Get in touch today and we will help bring your vision into focus.
Results delivered
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1000%
Increase in web searches for FoodCycle
Launching the new website successfully skyrocketed search visibility, generating 11x the original traffic in its very first month.
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38%
Increase in quality care enquiries for Consultus
Helping Consultus find their authentic brand voice in a crowded care sector. Central to this transformation is their guiding strapline: “Life is better at home”.
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£2M
Campaign Share Funding for Kent Community Energy
Creating a bold new brand identity for Kent Community Energy helped them drive successful investment.
“me&you were integral to the partnership that led to the successful launch of the FoodCycle brand refresh. Matt and Sarah understood what was needed and swiftly turned the key brand elements into a brand that we could start to put into action.”
Carly Shutes Head of Marketing at FoodCycle
Authenticity, Authority and Accessibility
Authenticity: Shape a joyful, real-world brand rooted in the work your people do every day. Ensure your messaging and visual identity truly reflect that human impact.
Authority: People are searching for brands they can trust. Ensure your organisation is positioned as a vital pillar in the community, making you too important to ignore.
Accessibility: Accessibility isn’t a compliance checkbox; it’s a creative advantage that expands your reach. Build a Brain-Friendly brand and ensure your audience’s needs are being fully considered.
Building brands with positive impact. Together.
Winner of 5 European Digital Impact Awards for Education, NFP, Charities and the Third Sector.