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An impactful new name and brand strategy

A new name and brand strategy for a school improvement company

me&you creative company were asked to rebrand the ‘School Partnership’, developing a name and visual approach that would deliver impact and appeal to its target audience.

The school improvement programme aims to provide services to local schools, helping them to wield greater influence over their services.

Identity Development

We put forward a visual direction that represented forming relationships and the connections of lots of different identities fusing together.

We chose a colour palette that is fresh and delivers impact, with the soft edges of the logo mark and transparency of colours layer over images creating a soft look and feel.

Brand roll out

We rolled out the new identity across the website and a range of printed materials, including business cards, brochures and pull-up banners. As part of the brand we incorporated imagery into the materials with the use of the graphic device from the logo, which was used to shape the images and create a connection between the photography and the brand.