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Brand Strategy & Design for Risk Management Company

A successful rebrand can transform the way customers perceive a business, and understand exactly what it offers.

Brand strategy is a marketing activity that me&you design agency has real talent for!

The Risk Management company BCarm came to me&you looking for expertise in brand strategy. Their brand lacked clarity as they had merged a set of businesses, and needed a new, clear visual identity. Their brand structure was very confused.

The me&you brand strategists, led by our director Matt Eamer, started by conducting interviews with BCarm's clients and employees to fully understand what BCarm actually does and also how their clients perceived them. We spent time listening to them, learning about this risk management company’s products, services and culture to find out what makes their business unique.

As a result of our discovery phase, we recommended that the Bcarm name was retained for the direct clients of the BCarm system while Walk the Walk was used for their partner and broker offering. This rebrand provided clarity to both BCarm's risk management clients and also their own staff.

The me&you Graphic Designers created a contemporary new logo for the Kent business, and the new visual identity was rolled out across all printed and digital media, including stationery, icons and app design. We provided the brand guidelines too. Take a look below at the applications of the brand.

Find out about the 5 stage approach that me&you design agency undertakes for brand development projects here.

Below shows the confused brand structure and how we simplified things. BCarm was the name that the clients and their team related to most so was the obvious brand lead. Walk the Walk will now be used for the partner and training arm of the business.

Branding for insurance

During the brand strategy process, me&you design agency defined the brand essence which helped our team to design a brand that really suited BCarm's character. This was rolled out across all printed and digital media, including stationery, icons and app design.

“What was pleasing was that after the pitch about the me&you methodology, that is exactly how Matt and his team worked. It wasn't just words. Me&you's methodology is very similar to our own so it was very easy to relate to the process. They took onboard feedback rather than selling their own ideas. Responded quickly for us on a couple of rush jobs too.”

Steve Williams Managing Director - BCarm