A successful rebrand can transform the way customers perceive a business, and understand exactly what it offers.
Brand strategy is a marketing activity that me&you design agency has real talent for!
The Risk Management company BCarm came to me&you looking for expertise in brand strategy. Their brand lacked clarity as they had merged a set of businesses, and needed a new, clear visual identity. Their brand structure was very confused.
The me&you brand strategists, led by our director Matt Eamer, started by conducting interviews with BCarm's clients and employees to fully understand what BCarm actually does and also how their clients perceived them. We spent time listening to them, learning about this risk management company’s products, services and culture to find out what makes their business unique.
As a result of our discovery phase, we recommended that the Bcarm name was retained for the direct clients of the BCarm system while Walk the Walk was used for their partner and broker offering. This rebrand provided clarity to both BCarm's risk management clients and also their own staff.
The me&you Graphic Designers created a contemporary new logo for the Kent business, and the new visual identity was rolled out across all printed and digital media, including stationery, icons and app design. We provided the brand guidelines too. Take a look below at the applications of the brand.
Find out about the 5 stage approach that me&you design agency undertakes for brand development projects here.
