Whatever the size (or budget) of your project, we’ll use our tried, tested and much-refined 5-step process to keep your project on track.
Whatever the size (or budget) of your project, we’ll use our tried, tested and much-refined 5-step process to keep your project on track.
We’ll start off by spending time with your team and key stakeholders. We’ll ask lots of questions and closely listen to you as we seek to understand as much as we can about your organisation, your brand, and your audiences and the challenges you face.
Building authenticity from the start, we’ll use the insight we gather to build an empathetic brand that really resonates from the inside out.
Once we have a good understanding of you and your requirements, we’ll map out timelines and key project milestones. We’ll set up a shared project workspace on our project management tool Kitchen, so our team can collaborate directly with yours. This provides a central source of truth and reduces the need for many emails.
During the Plan stage, we’ll put together things like sitemaps, user flows or visual mood boards to ensure we’re all on the same page before proceeding to the Create stage. If it's a digital project we'll also highlight any technical requirements such as website integrations or platform analytics.
Next, we’ll use the insight we’ve gained in the previous stages to develop the creative, whether it be a website design system, visual brand identity or campaign concept.
For your project to succeed, it needs to work with the realities that you and your team experience day-to-day. We look for opportunities to take a co-creation approach to truly ensure your project is built with you and your audience in mind. We’ll share our ideas early and often to ensure that your project will work well for you “in the real world”.
Once you’ve given us the green light on the creative, we’ll get to work producing all the project deliverables.
If we’re building your new website, we’ll train and equip your inhouse team so you’re able to populate the site and make updates with confidence going forwards.
If it’s a new brand or campaign identity, we’ll build you a flexible brand toolkit including logos, colours, fonts, graphics and even editable templates. We’ll carefully consider the brand elements which will remain fixed and consistent, which elements work more flexibly, and where you have more freedom with how your brand is used. This will help you to connect with all your audiences, no matter where they are or what platform they’re using.
We don’t just make things look pretty, we create brand and communications solutions that achieve a tangible real-world impact.
Earlier in the process, we’ll have agreed on how best to measure your project’s success. It could be an increase in website visits, additional revenue or more volunteer signups. We’ll schedule regular wash-up meetings once your project has launched, to check in and measure the impact achieved.