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Direct Mail design, print and packaging for the wine trade

Direct Mail design, print and packaging

me&you design agency are lucky enough to have been asked to design the IWSC Awards campaign for the wine and spirit industry for seven years running.


The prestigious International Wine & Spirit Competition (IWSC) awards excellence in wines and spirits worldwide. Their annual Awards Banquet is known throughout the wine and spirit world as the Oscars of the wine and spirits industry!

The creative challenge for me&you is ensuring that we come up with a Direct Mail design that is new and impactful every single year. A design that is exciting and inspiring.

The IWSC Awards Direct Mail design is part of an international campaign aimed at wine and spirit producers from around the world. The brochure design by me&you acts as an invitation to people to take part in the annual tasting event and awards ceremony.

Download our portfolio of branding wine, spirits and drinks businesses

 


Design

The invitation needed to be high quality and luxurious to reflect the prestige of the event. In 2017 we designed a bespoke printed item using a minimalistic layout, strong bespoke photography, a sophisticated colour palette and foils. The invitation was enclosed within an intricately designed envelope that neatly folded out to reveal the invitation.

“Creating an experience for the recipient is an important factor in marketing. Printed marketing especially allows your audience to really interact with your brand and is an opportunity for you to introduce your story in a more personalised and tactile way.”


Jon Print Manager