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New brand identity for a sustainable kindergarten

me&you has helped Young Friends Kindergarten align their creative and communications with their vision and their target market.


When sustainable nursery Young Friends Kindergarten in Hove approached us, they were already doing great work inspiring the next generation to explore and care for the world around them.

The nursery’s challenge was that their old website did not communicate their offer in a clear and compelling enough way to engage with their target demographic.

During our initial Discovery sessions, our client realised that in order to achieve their ambition to become a leading sustainable kindergarten and support other childcare providers to implement their sustainable principles, they would need much more than just a new website.

me&you worked with Young Friends to create a new brand identity which would help them build their brand story and engage their target audience.



Using our 5 step process, we collaborated with owner Louise to help establish the brand’s values and tone of voice, which then fed into the messaging and written content for the website.

We created a new look and feel for the brand with a bespoke colour palette, fonts, textures and illustrations and conducted a photoshoot so that the website and marketing materials reflected the personality and high quality of the nursery’s offering.

Young Friends website

Brand identity for sustainable kindergarten
Social post for sustainable nursery
Branded T-shirt for sustainable nursery
Business card design for sustainable nursery


The new website has recently launched and now the creative and communications are perfectly aligned with the nursery’s vision and their target market.