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Refreshed brand identity for a diverse pharmaceutical company

Design for Pharma: a cohesive new brand identity

Leading pharmaceutical company Forte asked me&you to bring its three distinct sectors together under a single brand umbrella.


me&you’s considerable experience of branding and design for Pharma meant that we were ideally positioned to guide Forte through a successful rebranding process, incorporating all print and digital marketing.

Consisting of a parent company and three separate sectors in Pharma, medical supplies and support for healthcare practices, Forte needed branding that would allow each sector to retain its independence while showing that it’s still part of the Forte family.

Take a look at our design solution below. Our team at me&you design agency created a shape that reflects four components (the four businesses) coming together.

This design for Pharma project features a really bold colour palette, giving vibrancy to every item in the marketing channels.

Interested in design for Pharma?

Also see creative services by me&you for an entire international Pharma product portfolio - producing patient information leaflets and packaging that is ISO 9001 compliant.


Logo Creation

We needed to create four separate logos – one for each of the three different sectors, and a fourth for the parent company. There needed to be a clear sense of division between each sector but with a resounding undertone of cohesion running through them. We selected a strong four-colour palette and designed the logo mark around the idea of the four components coming together to make the whole.

Sales Aid

We designed an interactive sales aid for the client to use to convey key information to current and potential clients quickly. Featuring infographics, clearly presented graphs and simple navigation; the tool enables the sales team to communicate consistently and quickly to customers.