Branding is what your customers see first when they encounter your social enterprise, that’s why it’s so important to get it right. People look for visual cues to reassure them that they can trust the brand they are purchasing from, these include making sure that logos and branding are consistent and good quality across all touchpoints.
Using volunteer designers or free creative assets may seem savvy when budgets are tight but it can be a false economy and may not address your key challenges or goals.
At me&you, we judge all our creative outputs by the following criteria: Is it Relevant? Is it Emotive? Is it Distinctive? Free, off-the-peg design resources like Canva may help your brand meet some of these criteria but in order to tick all these boxes and to create a brand identity that stands the test of time, professional design services may be required.
In the words of Dr Ralph Speth, “If you think good design is expensive, you should look at the cost of bad design”. Investing in design for social enterprise can help you gain more customers and increase your sales and profits, allowing you to create even greater social impact.
If you’d like to test the water and find out more about how me&you could help your social enterprise, why not Book a Chat with Matt or consider a Brand Discovery Workshop?