On Tuesday 13th September Wines of Chile hosted a fantastic trade and consumer event at the Old Truman Brewery in East London; the biggest gathering of Chilean wine in the Northern Hemisphere. 52 wineries showcased over 400 wines; as well as 7 independent food and drink stallholders and a feature tasting area that was replaced with a Chilean band and dancers for the consumer event in the evening.
We designed the venue graphics and street art, which transformed the empty exhibition space into an intimate Chilean style location. As well as the venue graphics and wall art, we also delivered the more technical aspects such as online exhibitor and visitor registration, automated creation of printed and digital catalogues and provided project management. We visited the site with the client during planning phase, produced scale floor plans and identified key areas for event graphics.
The day before the event took place our team was on site installing wall vinyl, fitting beautiful canvas artworks, creating temporary walls and guiding the lighting team and other suppliers. Ensuring everything ran smoothly and that the stalls, wall graphics and lighting were displayed as planned. We think it's important with an event of this scale that every detail is planned and agreed in advance in order to avoid any last minute issues.
On the day of the event, the whole Hansell team attended the consumer tasting in the evening, it was a lovely summers day in London and the space was bustling with people enjoying the Chilean wine, food and general atmosphere. The venue graphics and wall art really brought the space to life and along with the band and Chilean dancers created an authentic Chilean-esque feel.
If you would like help with event branding or venue graphics please don’t hesitate to get in touch, we are contactable on 01732 743 455 or by email [email protected] alternatively if you would like to have a further look at our Wines of Chile portfolio click here.