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London Borough of Barking and Dagenham

The London Borough of Barking and Dagenham is a London borough in East London, England. It lies around 9 miles (14.4 km) east of Central London. It is an Outer London borough and the south is within the London Riverside section of the Thames Gateway; an area designated as a national priority for urban regeneration. At the 2011 census it had a population of 187,000, the majority of which are within the Becontree estate. The local authority is Barking and Dagenham London Borough Council. Barking and Dagenham was one of six London boroughs to host the 2012 Summer Olympics. The borough has also been found to be the most unhappy place to live with the fewest new business incorporations

We are pleased to announce that Hansell Design and Marketing have won the Design Services tender for the London Borough of Barking and Dagenham. Since 2006, when we designed the new identity we’ve been working closely with them. In that time we’ve produced campaigns to celebrate events in the town, raise education standards and encourage engagement with the public.

Our team love working with their marketing and communications department we’ve forged some very close links and have designed material for a vast variety of projects. Recently we designed a whole new identity for their leisure services department, linked with a brand new leisure centre – Becontree. We site visited when the location was just a muddy plot and worked to ensure the new brand worked throughout location; from clear wayfinding signage through to the staff uniforms.

It’s really nice to see our efforts rewarded by being awarded a tender win. This means that we can continue to provide Design Services throughout the borough. It’s a contract win that lasts for four years and we look forward to the exciting projects we can work on throughout that time.

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Leisure centres to fashion brands, vineyards to housing associations, care agencies to dentists - we've designed logos for them all.

Creating an Active brand identity