When creating a public-facing campaign it can be easy to fall into the trap of thinking your audience is ‘everyone,’ but to build an impactful campaign, you must try to focus on no more than three target audiences, ideally less. This way you can tailor your messaging and communications channels to give your campaign the best chance of attracting and maintaining their attention.
We are experienced in creating public-facing campaigns including fundraising appeals, health awareness and brand building campaigns.
At me&you, we create high-quality internal campaigns that align with your brand, while showcasing distinctive elements that your employees will recognise as part of the same campaign, wherever they come into contact with campaign assets.
We’ll help you communicate your message in a way that will resonate with your target audience. This may include choosing the best comms channels to reach different types of staff member, creating goody bags to inspire people and get them excited, and, above all, succinctly communicating ‘what’s in it for me’.
Developing a strong and distinctive campaign identity will help tie all the elements of your campaign together. This visual consistency helps people recognise your campaign and make connections with different aspects of it wherever they see them.
From creating bespoke illustrations, to sourcing models and organising photoshoots, we’ll bring all the visual aspects of your campaign together. And assessing our concepts against our RED framework to ensure they are relevant, emotive and distinct, we’ll help your campaign stand out for all the right reasons.
Along with attention-grabbing visuals, bold, compelling headlines and effective supporting copy are vital elements of a successful campaign. We can help you craft campaign copy which will connect with and get your message across to your target audience. We will always be proactive in suggesting ways to encourage interaction with your campaign, whether that be in the form of hashtags that will get you trending on socials, or digital or real-world experiences designed to increase participation and engagement.
We’ll support your campaign from start to finish. We’ll start by taking time to understand what you’re trying to achieve and what audience you’re aiming your campaign at. We’ll then come up with a number of initial concepts, which we’ll refine based on your feedback, before delivering your final campaign assets, be they digital or print-ready. We can even arrange for print and installation of vinyl campaign graphics. Once the campaign is up and running, we’ll schedule a meeting with you to track the effectiveness of your campaign, and see how we can offer you further support.