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Brand Strategy

Has there been a strategic shift in your market or organisation’s direction? Is your brand struggling to connect with your employees, customers, or stakeholders? Does your brand feel tired or like it’s lagging behind your competitors?

If you answered yes to any of these, it's likely time to review your brand strategy.

Revamping your brand strategy can greatly influence customer behaviour and boost the long-term success of your brand. It can set you apart from competitors and help you craft a brand message that resonates with your audience, builds trust and loyalty, and enhances brand recognition.

How can we help you with brand strategy?

For every client, we stick to our proven five-step approach to make sure your brand tells your story in your own unique way. We’ll dive into the core of what your brand is really about. Through brand workshops and thorough market research, we’ll help shape your brand’s purpose, vision, and values. We'll also work with you to define your unique brand personality, tone of voice, and market positioning so your audience clearly understands who you are and what you do.

Discovery

To tackle our clients’ challenges effectively, we need to really get to know their organisation inside and out. The first step in our five-step process is to hold a Brand Discovery Workshop with key internal and external stakeholders. Over the course of a focussed few hours, we’ll ask questions and listen closely to learn about your services, culture, and personality. We aim to discover what makes your approach unique and get a clear picture of your organisation, competitors, and customers. Plus, it's a great chance for you to get to know us better.

Understanding your audience

Understanding your target audience is crucial for an effective brand strategy. To truly connect with your ideal customers, you must understand their needs, goals, and pain points. This knowledge forms the foundation for brand development, influencing everything from brand archetype and core values to visual design and messaging.

We conduct market research to uncover user personas, demographics, and customer motivations. This insight helps us tailor your brand messaging and tone of voice to engage both new and existing customers effectively.

Positioning

To stand out in a crowded marketplace, you need to establish your unique market position. This involves defining in one sentence how you want your target market to perceive your brand in comparison to your competitors.

We measure all our work against our own RED framework. Is it Relevant? Is it Emotive? Is it Distinct? Brands that tick all these boxes are best positioned to resonate with their target audience and drive growth.

Storytelling

Your brand story should encapsulate your personality and mission, creating an emotional connection with your audience. Focus on solving consumers’ problems and improving their lives to foster loyalty.

Ensure your team knows the brand story by heart, ready to share it anytime. The story should be adaptable, with versions tailored to different audience needs. Use the 'CUBE' system for storytelling: Keep it Concise, Unique, Believable, and Engaging.

Visual identity

Developing a strong visual identity will aid recognition of your brand. This identity should align with your positioning statement and feature consistent elements like your logo, typography, and colour palettes that represent your brand’s themes. Illustration, photography and icon style can all become part of your brand’s visual identity.

To ensure consistency across all touchpoints, including websites, social media profiles, and marketing materials, we provide our clients with brand toolkits and guidelines.

Need some help with your brand strategy?

Get in touch today for a free, no obligation chat to see how we can help you.

Book a Chat

Brand Strategy projects >

Helping a sustainable kindergarten fulfil their potential with a new brand identity

Putting the ‘fizz’ into Fizzbox

Brand strategy to achieve clarity

Helping a non-profit, school improvement company appeal to its target audience with an eye-catching identity

Accelerating regeneration in the London borough of Barking and Dagenham with a new brand identity